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 In the 90' ad, Luiz is depicted as a giant superhero, running over his competition in a stunning animation captured by Brazilian artist  Rafael Grampá . The  ‘Dare to be Brazilian’  was supported by OOH and digital, while consumers could participate in the campaign through social media or customizing a campaign-themed T-shirt at  Nike.com .
       
     
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Artist
       
     
Artist

Rafael Grampá

       
     
NIKE - Dare to be Brazilian

In the wake of Brazil’s 2014 World Cup , Brazilian soccer players served a timely reminder to their rivals that they remained the true heavyweights of the world. The Nike campaign focused titled Dare to be Brazilian blended live-action and animations to show soccer local heroes the likes of David Luiz, Neymar Jr., and Thiago Silva, and winger Bernard jumping from on the pitch action to street football.

NIKE_Grampa_promo04.jpg
       
     
 In the 90' ad, Luiz is depicted as a giant superhero, running over his competition in a stunning animation captured by Brazilian artist  Rafael Grampá . The  ‘Dare to be Brazilian’  was supported by OOH and digital, while consumers could participate in the campaign through social media or customizing a campaign-themed T-shirt at  Nike.com .
       
     

In the 90' ad, Luiz is depicted as a giant superhero, running over his competition in a stunning animation captured by Brazilian artist Rafael Grampá. The ‘Dare to be Brazilian’ was supported by OOH and digital, while consumers could participate in the campaign through social media or customizing a campaign-themed T-shirt at Nike.com.

Sequence01_NIKE_FAR.gif
       
     
Frame_01_NIKE0.jpg
       
     
Sequence02_NIKE_FAR.gif
       
     
Rafael-Grampá-david-luiz-illustration-2.jpg
       
     
24f103d8e22e98745ba21c1859a4d4b7.jpg