Artist
       
     
       
     
RR_crop01.jpg
       
     
Sequence02_ROMEOREBOOT10.gif
       
     
RR_crop03.jpg
       
     
 The content was advertised using programmatic-powered trailers, which target four different audience segments based on factors such as musical tastes and previous brand purchases. Six of 11 scenes in the trailer can be personalized according to the viewer’s profile, resulting in a total of 100,000 possible permutations of the advert. 
       
     
Frame_Man_ROMEOREBOOT000.jpg
       
     
 The campaign was created with research firm Box1824 and advertising agency CUBOCC, São Paulo. Produced by KUMITE.
       
     
Frame_Monster2_ROMEOREBOOT00.jpg
       
     
Sequence05_ROMEOREBOOT2.gif
       
     
RR_crop06.jpg
       
     
axe_romeo_reboot_poster_rafael_grampa.jpg
       
     
RR_crop05.jpg
       
     
poster_grampa_layout6.jpg
       
     
Artist
       
     
Artist

Rafael Grampá

       
     
AXE | Romeo Reboot by Rafael Grampá

Unilever-owned Axe, under the name Haus of Axe, launched a series of short films in Brazil entitled Romeo Reboot. The shorts are a remake of the Shakespearean tragedy Romeo and Juliet, featuring four modern day romantics and directed by a selection of critically-acclaimed Brazilian filmmakers and storytellers. 

RR_crop01.jpg
       
     
Sequence02_ROMEOREBOOT10.gif
       
     
RR_crop03.jpg
       
     
 The content was advertised using programmatic-powered trailers, which target four different audience segments based on factors such as musical tastes and previous brand purchases. Six of 11 scenes in the trailer can be personalized according to the viewer’s profile, resulting in a total of 100,000 possible permutations of the advert. 
       
     

The content was advertised using programmatic-powered trailers, which target four different audience segments based on factors such as musical tastes and previous brand purchases. Six of 11 scenes in the trailer can be personalized according to the viewer’s profile, resulting in a total of 100,000 possible permutations of the advert. 

Frame_Man_ROMEOREBOOT000.jpg
       
     
 The campaign was created with research firm Box1824 and advertising agency CUBOCC, São Paulo. Produced by KUMITE.
       
     

The campaign was created with research firm Box1824 and advertising agency CUBOCC, São Paulo. Produced by KUMITE.

Frame_Monster2_ROMEOREBOOT00.jpg
       
     
Sequence05_ROMEOREBOOT2.gif
       
     
RR_crop06.jpg
       
     
axe_romeo_reboot_poster_rafael_grampa.jpg
       
     
RR_crop05.jpg
       
     
poster_grampa_layout6.jpg